DC Design, now known as DC2, is an Indian design firm renowned for its audacious and often polarizing takes on automotive aesthetics. Founded by Dilip Chhabria, the company carved a niche for itself by reimagining existing vehicles, often with dramatic and futuristic modifications. These projects, while not always universally admired, undeniably pushed boundaries and ignited conversations about automotive design in India. Today, we delve into five classic car designs by DC Design that exemplify their unique approach and enduring legacy. These designs showcase the firm’s ability to blend the familiar with the unconventional, creating vehicles that are both captivating and controversial.
The Ambierod: A Reimagining of the Ambassador
Perhaps one of DC Design’s most recognizable creations is the Ambierod. This project took the iconic Hindustan Ambassador, a symbol of Indian motoring, and transformed it into a low-slung, sporty coupe. The Ambierod retained the Ambassador’s distinctive silhouette but incorporated significant changes, including:
- Chopped roofline for a more aggressive stance
- Redesigned front and rear fascias with modern lighting
- Luxurious interior with premium materials
The result was a vehicle that paid homage to its heritage while embracing a contemporary aesthetic. The Ambierod exemplifies DC Design’s talent for breathing new life into classic forms.
Infiniti SUV Design
While specific models are harder to pinpoint, DC Design has been known to work on SUVs, sometimes re-skinning existing models for a more luxurious or aggressive look. Details on this project are scarce. However, it demonstrates DC Design’s interest in the SUV market and their ability to apply their signature design language to larger vehicles.
DC Design’s Modified Mahindra Thar
The Mahindra Thar, a rugged off-roader, has also been a canvas for DC Design’s creativity. While specifics can vary from project to project, common modifications often include:
- Revised exterior styling with custom body panels
- Upgraded interior with enhanced comfort and features
- Potentially performance enhancements (depending on the commission)
These modifications transformed the utilitarian Thar into a more stylish and comfortable vehicle, appealing to a different segment of buyers. The design choices are undeniably bold.
The DC Gaia: A Bold Statement
The DC Gaia was a unique concept car showcasing a distinctive design philosophy. Details are limited, but it generally featured radical styling cues and often incorporated futuristic technologies. While the Gaia may not have entered mass production, it served as a powerful expression of DC Design’s vision for the future of automotive design.
Reimagining of the Maruti Suzuki Swift
DC Design’s work with the Maruti Suzuki Swift often involved adding sporty body kits, upgraded interiors, and distinctive exterior elements. These modifications aimed to enhance the Swift’s already popular appeal and give it a more aggressive and personalized look. The firm aimed to add a touch of luxury to a standard car, making it stand out.
FAQ Section
What happened to DC Design?
DC Design is now known as DC2. The company continues to offer design and customization services.
Are DC Design cars reliable?
Reliability can vary depending on the specific modifications made and the quality of the underlying vehicle. It’s essential to research individual projects and consider the potential impact of aftermarket modifications on reliability.
Where can I find more information about DC Design projects?
Online automotive publications, forums, and DC2’s official website are good sources of information.
